Dealer Signing: Invincible Enters European Markets with XScape Marine
Based in Mallorca, XScape Marine will be Invincible’s exclusive dealer for countries bordering the Northern Mediterranean including: Spain, France, Monaco, Italy, Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Albania, and Greece.International News
MARCH, 2022 (OPA-LOCKA, FL): Invincible Boat Company, the premium saltwater sport fishing and high performance boat brand, is taking a significant step in its international expansion with its first dealer appointment in Europe. Based in Mallorca (one of Spain’s Balearic Islands) XScape Marine becomes Invincible’s dealer for the northern Mediterranean region.
“Having the opportunity to launch Invincible in Europe has always been central to our international expansion plans,” said Ian Birdsall, VP of International Business. “Finding the right partner, experienced in providing exceptional service and support, is crucial in this highly-demanding market.”
XScape Marine is led by Michael Hardicker, whose team boasts more than 20 years of experience in the marine industry, offering sales and service support at the highest level.
“Having supplied boats all over Europe, we are fully committed to meeting the needs of our clients, either for an individual family looking to make a purchase, or for captains or owners’ representatives looking for a tender to accompany a superyacht,” Hardicker said.
XScape Marine’s territory includes Spain, France, Monaco, Italy, Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Albania, and Greece.
“Michael Hardicker and his team have the perfect balance of experience and commitment to customer service that we are looking for in our dealer network,” Birdsall said. “Michael also has a long history working in the superyacht tender market, which is a segment we are excited to expand in given that our lineup caters well to motherships requiring sport fishing as part of their tender operations.”
“It is the right time to introduce Invincible boats to new customers in the Mediterranean where there is a growing interest in the brand,” Hardicker said.
Hardicker attended the Miami International Boat Show where Invincible had several boats on display and witnessed the announcement of the new 43’ Open Fisherman. He also visited the factory in Opa-Locka to see the quality of the build.
XScape Marine’s first show representing Invincible Boats will take place at their home boat show in April: The Palma International Boat Show. XScape will also exhibit at the Cannes Yachting Festival in September.
This month, Invincible will also exhibit at the Dubai International Boat Show March 9-13 with local dealer Ultra Marine, and at the Palm Beach International Boat Show March 24-27.
About Invincible Boats: Since 2006, Invincible boats captivate and enable serious sport fishermen to pursue their trophies with intuitive designs, steadfast construction and exhilarating performance. Invincible seeks to get there faster, fish smarter, and get home safer to share with family and friends.
305-685-2704 ext. 120